Video streaming and social media platforms are reporting for huge amounts of traffic. Videos are gradually moving forward and considered the most growing and popular form of online content. The widespread use of mobile devices and the growing speed of the internet have increased the accessibility of the videos.
Powerful videos can keep people glued to their mobile or desktop screens. A site like YouTube is a traffic source with abundant potential. According to YouTube, there are more than 400(approx.) hours of video uploaded to the site every minute but the valuable question is how to get your videos high up on the search?
It is just like the same which you want for your website to rank high on the SERPs. In the same way, you need to get your videos rank high up on the YouTube SERPs. Optimization of videos is very important nowadays to get more eyes to your videos. Uploading videos are not enough to get views on YouTube unless you have a strong branding.
Getting yourself noticed on YouTube is quite challenging, but there are certain techniques that you could follow to optimize your videos for a higher rank on YouTube search.
With the below-mentioned YouTube SEO tips, you will get more organic visits to your videos.
Find relevant video keywords
Keywords used for YouTube differ from the keywords that appear on Google or Bing search. Like if you see YouTube keywords start mostly with “How to” and if start your search with this you will see a ton of video results, and out that one will be from YouTube. The long-tail phrases are better keyword matches that show up in both YouTube and Google Autocomplete.
Use keywords in the Video Title
The video title is very important as it tells what your video is all about. A title with the keyword will be friendly to the viewer and also the YouTube algorithm for SEO.
Optimize the description with keywords
Long descriptions with keywords are really great for YouTube video SEO. The first few lines of the description help a lot to rank your video in the search engine. If the searched keyword matches the lines of the description, the video is more likely to get a higher ranking.
Add Closed Caption in your Video
The use of closed caption or CC feature of YouTube shows your text over the video helps the viewers to understand the video narration better. Moreover, it can be translated into different languages and can increase the reach. These are beneficial for the people deaf or hard of hearing viewers and other than this it has SEO benefits as well. Closed captions are crawled by the search engines.
Optimization of Tags
Tagging is an important factor and a better way to rank in YouTube search. Relevant tags help to get more views. Prioritize the main keyword, put it at first and it will add value in algorithms followed by the addition of general and matching keywords.
Encourage viewers to comment and subscribe
If your video gets more comments and subscriptions then it will help your video to rank better. In case of subscription it adds a good amount of value as liking and commenting is a one-time action, but if anyone subscribes your video that means they will follow and see it on a regular basis.
Make your videos popular in YouTube search with our tips. If you work a bit hard to make videos then it could be an ideal platform for your business. YouTube generate lots of views if you follow these tips.