Digital media is the fastest growing field with the overwhelming breakthrough of social media, search engine optimization, and mobile marketing. People are of the belief that email marketing is on the verge of an end but it’s one of the most profitable ways of marketing. Thousands of businesses of all sizes across the globe opt for email marketing services as it can drive a better return on investment for the business.

There are numerous emails that hit mailbox daily, but make sure that yours stands out a chance. How to make your email stand apart from others? Write a striking subject line that grasps the reader’s attention.

Tips on how to make your email attractive with an excellent Subject Line

• A subject line act as a catalyst for getting the highest ROI in email marketing. The subject line determines whether an email is to be opened or not. An email with a blank subject line might get deleted, lost or irritate the recipients so it is very important to write a subject line.
• Always keep the subject line short and crisp. The inbox reveals only 60 characters in desktop while on mobile devices it shows 25 to 30 characters.
• Place the important and related words at the beginning. Since you don’t have the idea that how much subject line will be visible from a smartphone, it’s important to add the compelling information at the beginning to avoid being get cut off.
• Avoid the usage of filler word like “Hello”, “Thanks” or “Nice To Meet You,” in the subject line and add these word or phrases in the email’s body.
• Write clear, simple, and topic related subject line as it communicates what the email is about so that the recipients can understand the importance without having to open it.
• If possible set a deadline in the subject line to create urgency by limiting the timeframe.
• Highlight the value or offer to the recipients so that they can find an interest to click your email and go through it.
• Use logical keywords or search terms as many people use search filters so use the terms related to your email so that it becomes easy to reach out to the recipients.
• Do not write the subject line all in capital letters. Writing in capital letters may grab the reader’s attention but it is the wrong way to do so.
• Before shooting the email reread the lines twice to avoid any kind of copy-and-paste errors.

Email marketing still continues to be the most effective marketing platform for every business starting from small businesses to SMEs. In the world of business what really matters is the success or results so be it any other platform, or email result is the ultimate count.