While buying from online stores you might have experienced cross-selling countless time but you might not be aware of it at that time.

Have you ever went online shopping and ended up buying only one product? The answer would always be a big “NO”. Like if you are buying a phone and you saw beautiful cover or headphones being advertised together what would you do?

 Well, you probably have fallen for this alluring combination of that specific e-commerce store that is being offered. A majority of consumers are first-time buyers and the amazing product combinations attract them more and increase customer lifetime value. 

Let’s see in detail how cross-selling works!

Cross-Selling is designed to get customers to buy complementary products. For example, if you are buying a camera, then you can buy a set of lenses, a memory card or a case. Cross-selling leads to an increase in revenue for your e-commerce store if the complementary product is the one that your customer wants to buy. Even if it’s from a different category if it fits well then it would sell well.

Advantages of Cross-Selling 

Cross-selling not only leads to an increase in revenue for the e-commerce stores but also enhances the relationship with the customers at the time when you suggest valuable complementary items. 

• More Sales – Sales is one of the important factors for cross-selling. It helps to increase your average order values when you encourage customers to add additional items to their carts.
• Client Loyalty – By foreseeing the user’s need and search intent you can offer the customer complementary deals which adds more value to the customer relationship. This gives your brand more royalty. 
• Understanding your audience better – With every sale, you will be able to analyze your audience’s behavior better and plan a finer and more effective strategy, which will result in more sales.
• Selling less known products – With the cross-selling strategy, you can showcase all those products that you have, but that may be less popular.
• User experience – By offering complementary products, you are helping the customers to interact more with your website.  

 Where do you show the cross-selling offer?

• Shopping Cart – when your customer is about to complete the purchase, it is the most common time when you can offer them the related products that will make the user experience better.
• Thank You Page – the other way could be the thank you page if you don’t want to distract your customers during the buying process, wait until the transaction is completed. 
• Email Marketing – You can even send your customers an email with offers about related offers. Since you already have the client’s email address so you have a fair idea about the customer’s purchase details.