Keywords are an integral part of SEO.  Finding the right keywords can get you more organic traffic.  Good keyword research is very important to enhance your SEO strategy.  Most of the people do keyword research and either finalizes competitive keywords or too broad terms that might not get them much traffic even if the content is good. There comes the LSI keyword which helps to boost the search rankings. With time it becomes necessary, to upgrade your digital strategy and there are companies offering SEO services in Kolkata, who comes up with various strategies to improve the campaign.

How Latent Semantic Indexing works?

When you search a term on Google you will get relevant results for that particular keyword or phrase. Moreover, it will also show pages that are relevant to words similar to the search term. These relevant or related words are called LSI or Latent Semantic Indexing keywords. But the question arises why would Google do this? The answer is simple as Google wants to return the most relevant content to its users. If it has focused only on the exact search term, then the results would be full of spam pages with stuffed keywords.

How to find the right LSI keywords?

Choosing the right keyword can be a bit difficult but there are several tools in the market that will generate related keywords based on a set of the algorithm. In each of the generated keyword list, there will be some keywords that aren’t related to the primary keyword or are related in the broader spectrum you need to filter those or else it will harm your SEO campaign.

How to use the LSI keywords in the campaign?

The primary keywords are still important for the SEO campaign, but the LSI keywords can be used as a supplement. The incorporation of 1 or 2 LSI keyword phrases along with the main keyword in the content will enhance the digital marketing strategy and will help to take the SEO campaign a step ahead.  Using the LSI keywords in the title tags, anchor text to an internal link or the in the introduction or conclusion of your blog posts or as a blog title will be of great importance for the campaign and gives a flow to the post.

Some other ways where LSI Keywords can help with SEO

• PPC Campaigns – A combination of primary keywords and LSI keywords for the PPC campaign will strengthen the appearance of your ad.
• Meta Descriptions – Using the LSI keywords in the Meta description will help Google to understand what your content is about.
• Penalty Reduction – Reduces the chance of being penalized by Google by lessening the use of your keyword and supplementing with LSI keywords. It makes the content more natural to Google and the reader feels it is more real.
• Image Optimization – If you have used an image more than once on your website, then simply use LSI keywords to rename the image each time you use.