Content marketing and SEO are just like bread and butter. They complement each other so well and in other words, once joined they are inseparable. Moreover, the combination is just so well to go together.

If you are trying to grow your search traffic, the best practice will be to combine your content marketing with your SEO strategy. Using them as a separate method might not provide you with a huge traffic increase as combining them together will do.

It is so effective that every web marketing agency these days implement it as a part of their strong marketing strategy.

SEO requires content and content marketing is all about content. Thus we have to say “Content is King”. Without any content, SEO will not be able to yield the desired results.

Here are 5 ways to combine your content marketing with SEO strategies

• Use keywords as part of digital marketing strategy and search terms

The fundamental component of SEO is keywords and utilizing it strategically decides the ranking factor. Whether you have used your keywords in the title of your webpage or blog post the ranking depends upon that usage. Through strategic content writing, you can use the right keywords which meet all the parameters set by Google. If the content is missing then it would be really a hard nut to crack in terms of ranking the right keyword in the SERP. SEO and content marketing works smoothly in the long run.

• Create Quality Content for Quality Back Links

The best way to build links is by publishing quality content which even allows people to link back to it.  Bank links are also a form of social validation but for that, you don’t have to focus on social platforms. But a valuable question arises why people would link back to your website or link? One thing you can do is pay to websites and ask to link back to you or in most of the cases, people link to your website or blog because of the engaging content which you publish. Which Google sees as validation and its algorithms use it to rank your website and blog.

• SEO requires technical optimization and content marketing needs great user experience

SEO is much more than just blogs, articles, keywords and backlinks. It is also about optimizing robots, metadata and other important tags, an enhanced sitemap and other technical things like that. This technical optimization is put forward in favour of the user – whether the audience is searching, selecting or reading your content. These technical aspects make your webpage appealing to the search engine and make the user experience pleasing and to promote the content further.

• Create Stellar Content and Boost Your Traffic

Link building or inbound linking, backlinks is an integral part of SEO. Publishing your content in high-domain authority sites gives a good amount of traffic to your website. But all this can be done with fresh content. As we know Google likes unique content, and consistent output of content is going to have a SERP boost.

• Cross-Link your content

Adding content to your site is beneficial but you need to cross-link your content too. When you have so many pages and want to create a site architecture that ensures all the pages are indexed there cross-linking of pages will be of great help.

Combining content marketing efforts with your SEO strategy will help you to increase your search traffic at a fast speed. Together, SEO and content marketing can create an explosion.