Email marketing is one of the affordable forms of marketing for SMEs and most favored form of marketing. This is because email marketing is very easy to manage, gives complete control, and allows you to build a strong and direct connection with your customers. However, it is important to understand that your success with email marketing depends upon the software which you choose.

Choosing effective and innovative email marketing software can be a daunting task for you. An easy-to-use, cost-effective marketing tool that offers modern features to increase sales can be helpful for your business. We have filtered the list as per your needs thus making it easier for your decision process.

Constant Contact

Constant Contact is one of the oldest and fastest growing companies offering email marketing service. It is very easy to use and perfect for beginners. Through this, you can easily manage email lists, contacts, email templates, marketing calendar and much more. The account in Constant Contact gives access to smooth tracking & reporting, complete support with live chat option, call, email, and other support. Having an email plus account is beneficial. It comes up with powerful features like email automation, polls, surveys, online donations and subject line A/B testing which increases the open rate.

ActiveCampaign

ActiveCampaign has successfully built its image as one of the best email marketing software in the email marketing space leaving the other market leaders. Be it deliverability rates and customer support response time or cost-effectiveness ActiveCampaign is worthy and most trusted.

 

SendinBlue

SendinBlue is one of the fastest growing SMS and email marketing platform, extremely easy to use and create a highly engaging email. The automation tool allows sending transactional emails, creating workflows, and segment users for beginners.

The free marketing plan enables to send up to 300 emails per day but it will have their branding in all your emails. Paid plans are also there with more powerful features.

Benchmark

If you are looking for an easy to use email marketing tool, Benchmark stands a chance for its easy to use nature. The drag and drop email builder helps to communicate with your clients easily and enables you to send out mass emails.

Hubspot

Hubspot is a bit complex tool to use however; it is advantageous for its analytics feature.  With additional features like having an emoji, the button next to the subject line box makes it attractive and engaging. Hubspot is much more appreciated for progressive profiling as it allows you to identify your lead every time they visit your website and show them a different offer. It even allows sending personalized email campaigns as you manage to get more information on your leads.

Ontraport

Ontraport is equally familiar and automatically adds contacts to the fulfillment list. It is most favored for being a fantastic user community.

MailChimp

Last but not least; Mailchimp is one of the popular and most favored email marketing platforms for its forever free email marketing servicing plan. With an easy and smooth email builder, Mailchimp comes with autoresponders, segmenting contacts into groups, and analytics tracking.

MailChimp can easily be integrated with WordPress, Magento, Shopify, and other cms platforms. The free plan allows you to send 12,000 emails for up to 2,000 subscribers.

There are several email marketing services in the market, choose the right one that would meet all your business needs and increase sales.