In the world of paid advertising, Google Ads formally AdWords is a staple of many marketing campaigns. The search engine constantly unleashes new updates to its advertising platform, adding innovative features to get better results. Keeping in mind about the core-customers and SMEs, Google has made it easier for them to create a winning campaign with real results.

The digital marketers declared that the beginning of the end for keyword-centric advertising has started, as per the recent change to Adwords. Now onwards we’ll work with semantic and contextual information, further targeting audiences, not clicks. The new updates with the greatest features will surely improve results.

Here are the new updates and features that will help you to manage your campaign much better.

 

Google Adwords New User Interface

The new UI makes navigation easy and smooth thus, making it more user-friendly. With the new user interface, your advertising can be more fruitful.

Promotion Extension

The new promotion extension added under the “Ads and Extension” helps the ads to stand out on the SERPs. For the E-commerce websites, it can be used for showcasing any special promotional sales or any other offers presented by the business. With the new promotion extension, the promotional messages appear twice, once in the copy and the other one through the extension, which increases the CTR of the ad.

 

New AdWords Reach Planner tool for YouTube

The new Research Planner Tool for YouTube and other video platforms, which predicts the reach and conversion rates of a video campaign on the supported platforms. With the assistance of reach planner, you can plan video campaigns which can connect to an increased number of audiences.

 

Advanced Landing Page Report

The performance report of landing pages, for both the final URL and Mobile final URL, is necessary as it is the prime factor to get conversions from paid traffic. With this feature, you can get a view of full reporting metrics for expanded landing page URL’s. From each of the expanded landing page URL, you can locate how traffic is coming to each landing page of your website and get an in-depth insight of valuable information like clicks, cost, conversion rate, and valid AMP click rate.

 

Upgraded Product Listing Ads

Now you can view the revised and new variation in product listings under shop now category. The revised version shows the price along with a little detail about the product in such a way that resembles the price extension format in the mobile version. The product listing now includes a hyperlink, a product detail, and price along with a shipping option.

Automatic Bid Adjustment

Bids play a vital role in campaigns. Adjusting bids to maximize profit is one of the tough tasks in the entire marketing campaign. With the introduction of the automatic mechanism, you can increase the conversion rate by setting the right bid strategy within your daily budget.

Though at times, the new updates may seem complex when you start working on the updated version, you will get to know how easy and smooth Google Adwords is!