Every real estate agent wants to build their real estate empire but, reaching out to the potential audience is necessary. If real estate agents want to drive more visitors to their website it’s true that paid advertising and SEO are the ideal ways to increase traffic. Apart from this, there’s an excellent method that can help you today to perform multiple tasks and drive traffic to the website without even spending a single penny. A Google My Business account is very helpful now, as consumers are using Google Maps to find businesses by searching directly on Google Maps.
Setting up a Google My Business account is advantageous as it exponentially increases the brand visibility above the searches that include your business name. Google will populate the entire trail of search result pages with information related to the company, that includes office hours, reviews, address, and images. The second advantage is that your business will appear in Google Search and Maps when consumers typed for real estate related queries. If anybody is located near your office and searches for “Real Estate Agents or Real Estate Agents near me”, your business will appear in Google’s local results.
There are few more benefits of using Google My Business listing for real estate business
- Improves Visibility of your Business
Through Google My Business listing, you can put your real estate business right on the SERP, which in furtherance improves the visibility of your business. However, the photos, videos, reviews, and ratings help to make a good impression before the visitors. When any visitor searches for a property, they will definitely check the properties that have credible information on its listing, and other people who support for the authenticity.
- Consistency of information
Google My Business profile is an addition to your real estate portfolio. Therefore, maintaining the consistency of detailed information is necessary. When people search for real estate businesses, if they will get the important information readily available, then they can get in touch with your business for their property related queries.
- Audience insights and better review
From a Google My Business listing, you can analyze the metrics gathered from visitor’s interactions. As an addition, you can also optimize the real estate marketing channels as per the user’s behavior accumulated from the real estate listing. Moreover, it helps your business to focus on the right and better performing channels, and optimize your budget.
- Enhanced Business Reach
If you want to get improvement in your real estate local SEO and strengthen your global SEO, then Google My Business will help you to make your business available at the top of the ranking. The increased number of visitors, Google recognizes your website and grants you a top of the page ranking faster than your expectation.
- No-cost setup
Setting up a Google My Business listing is absolutely free of cost and could be a prime reason for your motivation. As there is no need of monthly budget allocation, you can achieve so much and get to know much about the interest of your audience.
All you need to do is search for Google My Business in the search engine and start with the registration process.