Artificial intelligence is influencing digital marketing and content marketing in general. The year 2019 is going to witness much more changes and improvements that AI or artificial intelligence is going to bring to content marketing. In many ways, AI can help digital marketers to understand the increasing amount of data on the web, speed up the content creation procedure and even take up the advantage of personalized advertising, among others.

AI helps in the Discovery of Hidden Data

In recent times, the growing demand of the internet and the popularity of social media have contributed to an immense increase in the amount of data we create daily. Even you can scan internal and external data resources that include the website, social media, and news among others. Usage of key phrases to analyze and visualize the textual information will make it easier in detecting the unique trends, patterns, and irregularities in the seemingly unstructured data. However, artificial intelligence can absorb a huge amount of data and helps in easy segmentation.

Personalization of the content

Personalization can go far in the digital world. Content is no different than other forms of marketing when it comes to personalization. AI is a great tool that helps to create solutions that will allow your brand to have one-on-one engagement with the consumer. When it comes to audiences, artificial intelligence can help you to understand who your audience is, thus giving an in-depth analysis report what platforms your audience is using what other types of content they read or prefer.  It even helps you to decode critical customer variables namely real-time location, context, behavior, and values. Starting from customized emails to tailored e-commerce landing pages, AI can smartly help you to personalize various aspects of the marketing efforts. With a detailed analysis, you can create unique personas and stay focused on the data that directly impacts your critical customer variables and avoids data interruption.

Content Creation can be automated

Content generation is a vital responsibility of the marketer. Artificial intelligence can help you to generate content automatically. With AI, you can curate and distribute content which in turn saves money along with time. The content creation bots can rely heavily on data and structure, but can’t produce free-flowing content as humans can! However, content marketers have access to advanced tools and technologies, enabling them to better analyze the content they create. A deeper insight will allow the content marketers to predict the performance of the content in audience engagement.

AI is gradually redefining content marketing, especially the marketers who harness artificial intelligence technology in their marketing strategies.