Shopping is an emotion! If it’s for clothes or accessories shopping is our sport of choice. Now people prefer not to indulge anymore in the emotional pleasure of traditional marketing. Online shopping is much easy going and updates us on the latest trends, and it’s the perfect gateway to express our personality to our family or friends while we socialize!
The e-commerce brands target the emotions associated with the online shoppers that make them click the buy button. It develops trust and loyal customer relationships. For e-commerce businesses the shipped package is one of the most accurate areas to develop trust and connection with the customer.
But have you ever thought of how to reach your brand actively to the potential customers? Just making your products available online is not the solution. If you are not listing your products directly with Google shopping via Google Merchant account then it won’t be found in Google Shopping thus the chance of quality amount of sales is limited. Optimizing your products for Google image search is an essential technique to increase product visibility. With Google shopping advertisements, there is a high chance of witnessing a rise in click-through rates.
Optimization of Product Images
Shopping is a visual experience. Like all e-commerce platform, Google shopping is a visual treat as it gives shoppers an image of the product and the price. Google combines merchant’s product feeds into category pages thus make it easy for the shoppers.
Sign Up for a Google Merchant Account
The Google Merchant Center enables you to upload product data and create shopping campaigns and drive accelerated sales. Google Merchant Center is easily manageable and even you can speak to a human representative and ask for help related to product submission, feed or account issues.
Optimize your Google Data Feed
While adding the products to your Google Merchant account you should be submitting the basic product information in a Google product data feed. The basic parameters are ID, Title, Description, Google product category, Product type, Product Link, Image link, Condition, Availability, Price, Sale price.
Addition of the Data Feed
Click on the “+Data Feed” button and start to list your products with Google Shopping. Keep one thing in mind list items only that are available on your site as Google Shopping will send customers to your website so keep your products available.
Start Your Shopping Campaigns
Create your AdWords account and link your Merchant Account with AdWords account. After your product is approved by Merchant Center then you have to reach to your customers by creating a Shopping Campaign. There is always a big advantage with Product Listing Ads as your product’s image is the primary area of sale.
Experiment with the new techniques and keep selling your products!