The moment you decide not to keep your business traditional anymore and step into the digital world, all you get to hear is “Content is King”.

But do you really know why content marketing is the new wave in the digital field? Well, content marketing is highly effective and accepted by most of the companies and industries across the globe.

Content is the foundation in the digital domain. Whatever you do, it is above all as you need content as a support, be it in the landing page, creative copies or a part of a blogging strategy.

Creating a content marketing strategy doesn’t have to be lengthy or complicated. Let’s focus on some simple yet, effective strategy of content marketing.

Understand Your Target Audience

The first and foremost thing is to understand who your audience is! This could be really challenging, but it is the cynosure of the strategy. What you need to do is, know about your existing customers, if you don’t have any list of existing customers then develop marketing personas and get in-depth ideas about your target audience. A thorough research or study on competitor case studies, industry analysis insights or active presence on forums or professional online networks is really helpful.

Few things that you need to understand from customer’s perspective are:

• why will they opt for your product or service
• what results they expect from your product or service
• what restricts them from choosing your product or service

Check out your visitor’s online interest

Identifying your audience where they exactly go online is a vital step. Keep one thing in mind being, partly present in a bunch of channels is not appreciated but active presence at less number of channels is much better.  Conduct surveys, talk to customers, go through industry insights and take an active part in industry forums to get a clear idea about where your audience is likely to present online!

Analyze What Types of Content Your Audience Likes

It is necessary to know where your audience is primarily staying more. Like if your audience is on LinkedIn, and then they might be looking for in-depth articles, white papers or slide decks. If on Facebook, then they might hunt for videos or creative. If anyone spending an average amount of time on Medium then long-form storytelling might fit their style.

So the main idea behind this research is to avoid creation of the wrong type of content and determine which types of content are accepted by the audience.

Purpose of the Content

It is absurd to expect that readers would avail your service or buy your product based on a single piece of content. So what you need to figure out what you want from your content. What is the purpose of its usage?

Think in a different way. With sales funnel or buying cycle you might set your purpose. You have to understand what kind of content is essential to your potential customers. If they sign up for your webinar, download the white paper and so on. The offers need to be very attractive to amaze the audiences.

However, to be successful your marketing strategies should not be complicated the simpler ones are mostly in demand.