When SEO comes into mind where you do focus on while trying to improve the ranking of your website? People mostly focus on keywords. As top rankings is an integral part of online business success. Only using keywords to get visitors to your website is half the work done but improving the user experience and usability of a website is vital.
Search Engines favours websites that are user-friendly, rich in keywords and most importantly signifies user engagement.
Let’s look below and find out the ways on how to improve SEO ranking.
Use Relevant Content
As we all know “Content is King” in SEO, so use powerful and relevant content so that the visitors are glued to your website. Using valuable content is highly helpful in improving your ranking when visitors will bookmark your webpage.
Improve page loading time
Search engines namely Google and Bing takes page loading time into account in their ranking algorithm. Visitors may leave your website if they have to wait for few seconds for each page to load and that would speed up the bounce rate thus reducing the number of pages visited and it will affect the ranking.
Proper usage of Header Tags
Search engines reward websites that uses keywords in header tags. Proper usage of keywords in your content improves user experience thus makes visitors stay more and read your content and even come back again. Including relevant terms or keywords in header tags boost the ranking against those keywords.
Optimization of Meta Tags
Maximize the performance of keywords with On-page SEO. Make unique and descriptive title tags with your targeted keywords. Avoid repetition of keywords to avoid cannibalization. Google will show 60 characters on a SERP. The search snippet title shown on Google can be dynamic based on the search query.
Responsive Website
As half the World searches on mobile so it becomes vital to optimize your website for mobile. More and more visitors are coming from mobile devices so well mobile optimized website can encourage user experience followed by conversion.
Working More on the Links
Broken links can affect your SEO ranking a lot. Spot the 404 errors and fix them as it will offer the visitors an ideal user experience.
Image Optimization
Using relevant keywords in image alt tag, title, description and caption will make it easier to read and utilize.
Search Engine Optimization or SEO laid the stone of Digital marketing. The ranking in SEO is just like unlocking a difficult challenge. Firstly understand your targeted audience then apply your strategy. The above-mentioned strategies will help to boost your rankings to a certain level.