Wondering how to amplify your brand presence? Social media is one of the best platforms to build your brand presence. As we all know that social media never sleeps but it is not good enough to post on social media at any hours.
So, what will be the best hours to post on social platforms?
People browse various social media network and the perfect timing for posting depends on the platform you are using and most importantly how your targeted audience interacts with that platform. Many businesses have a growing global audience and when it comes to the best time to post varying time zones is a great concern!
When to post on Instagram?
Instagram is a very popular social media platform used on mobile devices. This mobile application would get a chunk of an audience more during the off-work hours.
- The perfect time to post on Instagram is on Monday and Thursday, all time except within 3-4 p.m.
- For video posting, the best time is within 9 p.m.-8a.m. on any day of the week.
When to post on Facebook?
With the inception of other social media platforms, Facebook still remains the most loved platform amongst the users. People use Facebook on both mobile devices and desktops.
- The best time to post is within 1-4p.m. when the click-through rates are high.
- The prime time is within 12-1 p.m. on Saturday and Sunday.
- In weekdays the perfect time is Wednesday at 3 p.m., as well as Thursday and Friday between 1-4 p.m.
- It is better to avoid before 8 a.m. and after 8 p.m on weekends.
When to post on Twitter?
Like Facebook, people love Twitter and uses both on mobile devices and desktops. In case of opportunity, Twitter provides plenty of options for brands in terms of organic posts.
- It is better to tweet around 12-3p.m, with an apex at 5 p.m. as it correlates with the evening commute.
- A stronger performance is seen on weekdays and even on weekends, some active audiences are also seen for some niche businesses.
- For the maximization of retweets or click-through rates, noon, 3 p.m. or 5 to 6 p.m. is a perfect time.
When to post on LinkedIn?
LinkedIn is basically popular among the professionals and is mostly used during weekdays and the work hours. As it is mainly used for the professional purpose so the usage is slightly less in comparison to other platforms.
- It would be better to post in the mid of the week, from Tuesday to Thursday.
- For click-through rates, post in the mid of the week during times corresponding with the morning and evening commute approximately between 7:30-8:30 a.m. and 5-6 p.m.
- A sign of positive performance can be seen even on Tuesdays between 10–11 a.m.
When to post on Google Plus?
Posting on Google Plus business page has been a topic of great debate. Whether it is worthy to treat it as a social media channel has been the most lovable topic for people to talk!
- Most active users are seen during the start of the day i.e. between 9-11 a.m.
- In case of Wednesdays, the best time would be around 9 a.m.
- At times, posting between 12-1 p.m. can also fetch some good results.
When to post on Pinterest?
Pinterest is another popular social media platform with a chunk of people visiting on daily basis.
- Saturday evenings are the best time to reach users mainly between 8-11p.m.
- Even on the later side of Friday afternoon, around 3 p.m. can get a good amount of audience.
Audiences depend upon network and with the nature of the industry. With a proper posting time, it becomes easier to track the reach and engagement. So keep posting, tweeting and pinning.
Source
https://blog.hubspot.com/