Video ads are a much more exciting way to reach and engage your audience on YouTube and across the web. Through video advertising, you can promote your products or brands and target a great audience. There are many video ad formats in Google Ads each with unique opportunities to attract customers with creative content. Considering YouTube as an effective part of your digital marketing strategy will surely help you to amaze your audience.

Check out some of the interesting tips on how to make an effective video advertisement.

• Beginning of the Ad: Look at your products or services and start brainstorming how to communicate with your audience. The first five seconds are very crucial as there is a capacity to skip your ad. YouTube advises the brand to bring the wow factor at the beginning of the advertisement. Engaging your audience in the starting of the video will keep them glued to the screens.
• Maintaining Video Quality: Make use of intriguing content to ensure that the audience understands your product and brand value, with a focus during the initial seconds. Try to use the words that connect you easily with your targeted audience.
• Brand Recognition: Build a brand connect by introducing your brand at the beginning as it helps to orient the visitor and increases engagement.
• Grab attention with sound or editing: As per YouTube’s survey, a major portion of the audience watches video on the aforesaid platform with sound on. So, it is significant for marketers to use the right music that goes with the flow of your theme. Other than the music, one needs to focus on the video footage also. The use of fast-paced editing may include two or more shots in the first five seconds which will enhance the audience’s senses.
• Build for Mobile Devices: The majority of watch time takes place on mobile devices that need to be taken into consideration. Keep in mind about the constraints, like people often watch videos on battery saving mode with darker screens and less visibility. So, it becomes important to make use of bright colours and large and readable text size.

YouTube is a powerful way to enhance your customer base. To get the most out of YouTube, you need to create meaningful video content that reflects your brand value.