Are you looking for a new strategy to market your business? Nothing can be better than Facebook. It is one of the largest social media networks in the world with over 1.23 billion active users, with 62% of them, logging in daily, for more updates. There is a huge crowd outside who is ready to absorb more information, you just need to be visible with your product.

Let’s look up some of the best ways in which you can market your business on Facebook and profit with the maximum traffic in the world.

1. Your profile photo- If you are creating a separate page for your business, the profile picture or display picture needs to be attractive, prominent and relevant to your business basics. For e.g. a Facebook page on designer clothes, need to use their business card ‘NAME’ or some exclusive product as their display picture. However, that should be of an optimum size which will fit in comfortably, in the space of the Facebook profile, with minimal or no cropping. If you want to highlight a portion of the profile picture, do crop it accordingly.
2. Facebook cover picture is important- You need to add a relevant cover picture which will exhibit the characteristics of your business along with a personal touch. You need to keep upgrading this cover picture as if giving updates to your regular visitors. You can also attract new visitors with the same.
3. Make your ‘About’ section informative- When a new visitor comes to your profile page, the most they can know is from the ‘About’ section. Make it detailed, informative and linguistically vivid. What is your business about? What does it sell? How is it relevant to your potential customers? What is the objective? etc. etc. should be noted down briefly in this section of your profile. Also, where is the outlet located? How to contact you, should also be entered in a relevant space provided. Never leave this section incomplete. If you have a website, provide a link or URL to that in the About section.
4. Use Tabs in your about section- Tabs are small squares that sit to the right of the About section. There can be Photos, Albums, or Likes tabs. If you have a physical store, you may use Location tabs, or if you host online conferences, you can indulge in Events tabs to let visitors click on them and opt to join the seminars. Creating engagement and easing access to your business is the goal.
5. Content is always the king- Use content which will educate, entertain or empower. People on Facebook are scrolling through news articles, entertainment videos, or tips and advices videos to solve their problems, regularly. If you can cater to their needs, nothing better can happen. Address to your potential buyers, with “you” in your narrative.
6. Make your posts interesting with bigger images- Rather than using upload image option, you can use a link related to your business (e.g. your website link or a blog link) in the post, so that the associated image will open to readers in bigger and wider format. Visual marketing best attracts customers and that is proven.
7. Use more of images in your posts- When you are posting about your business or products, use more of images, than boring texts, which will attract the readers at once and will make them visit your page. The images should be high resolution, clear and colourful. For e.g. a boutique for clothing need to advertise their products through images. The more garments they display, the more visitors they will get, who will be interested to see more.

You may also advertise with images of actual people who have used the products to exhibit the satisfaction rate of other customers. Of course, no buyer wants t be the first one; if they are sure that others have used your business, they will automatically come in.

8. Use YouTube videos- YouTube videos can be highly engaging. You can make professional videos for YouTube related to your business, or advertisement videos, or videos of a media coverage to your business outlet or showroom, and link it to your Facebook posts.
9. Keep your posts short- The basic content or text message in your Facebook posts should be short and to the point. You may use links, images or videos to elaborate on the idea, but do not write a lot in one post. People generally tend to skip “Read more” posts, as no one has so much time to go through one post for 15 minutes. Keep the language crisp which will bring out the actual idea.
10. Use links to your blogs- Besides linking your website you can link your blog posts too, in Facebook posts, to attract serious readers come closer to your business. If you have a business, you might consider, having a blog of your own where you can write richer content about your products, sales and interests.

After you have done enough with the look and feel of your Facebook posts, you need to improve of your strategic skills which can help you better market your business through Facebook.

11. Like others to get likes- Likes and shares are very important features of Facebook. You need to like more, to get more. Liking somebody else is making yourself visible. When you like more pages or posts, they will get a notification about it and will eventually visit your page in order to find out who you are. You may like pages without following them, which are related to your business niche. You may also follow them to get updates from them.
12. Run a contest- You may host contests and giveaways directly on Facebook and that adds fun to your page. At the same time, boosts your likes and shares.
13. Use Facebook offers- You can offer something like a free e-book in exchange of an email address. In this way, you can encourage visitors to give their email id, which builds your contact list. After all, business runs with contacts, and more e-mails mean more probable customers, to whom you can send meaningful updates.
14. Do not spam- It is good to build your contacts, but be sure not to spam them with promotional ads, which may not be very relevant to them. Do not be very frequent in sending promotional updates about your business to these emails. Choose a set of 10 or 20 at a time, and send a particular update. For the next update, choose another set.
15. Ask Questions on Facebook- Posts which have questions for public or polls can always engage better. For e.g. “What should be Trump’s next move? In favour or against H1B workers? Comment below”. Such posts draw a huge traffic in minutes.
16. Use riddle posts with images- You can use an image in your post and ask the audience to like it if they can recall what it is, or comment if they don’t.
17. Fill in the blanks posts- Fill in the _____ strategy is also another great way to bring engagement to your post and hence your business. Visitors are grabbed by the blank and that is half work done. For e.g. This is a _______ stitching work, followed by an image of the same; such a post will definitely inspire people to answer.
18. Indulge in Facebook tagging- When you want your message to reach more people, tag them. Find relevant pages, concepts, friends, relatives, their friends, friends of friends, whoever you can find and tag them in your post so that they get a notification immediately.
19. Use Hashtags- These are popular stuff, started by Twitter, and going down very well, without stop. Use hashtags to emphasize on popular ideas or people, which will make your post cool, appealing as well as easily found.
20. Create ads- Facebook has a lot of options in creating advertisements. You can choose any of them. “You can create ads that direct to your Facebook page, or to a site not on Facebook. You can create ads to promote a Facebook event, complete with an RSVP link.” There are several powerful targeting strategies on Facebook, like you can target your ad based on people’s interests, location etc. You can also target an ad for specific groups separately. Do not go ahead and click on ‘Boost’ button on your Facebook page, this may cost you a lot of money per click that your page receives. Look for bidding options for Facebook advertisements to help reduce the cost you bear.
21. Drive downloads for mobile apps- Most people use Facebook on their mobile phones these days. You need to provide options so that people can download your app directly to their mobile from Facebook. This will ease up customers, who want to your website for purchase, and also bring about some more engagement to your business easily.

Last, but not the least, you have to be on Facebook regularly. Post more often than you do now. Improve your likes and shares every day. Share the posts of those who follow you. Engage in fun-themed posts. This way you can increase your followers and fans who may be eventually converted to customers.

Sources:

www .socialmediaexaminer.com/facebook-engagement-tips/.

Marrs, Megan. “45 Fabulous Facebook Marketing Tips & Tricks.” WordStream, 30 Aug. 2017, www.wordstream.com/blog/ws/2014/01/30/facebook-advertising-tips.

https://www.facebook.com/business/help/1619591734742116

“Kissmetrics Blog.” Facebook Marketing: A Comprehensive Guide for Beginners, blog.kissmetrics.com/facebook-marketing/.

“30 Things To Do On Facebook To Skyrocket Your Business In The New Year – GetResponse Blog.” GetResponse Blog – Online Marketing Tips, 20 Nov. 2015, blog.getresponse.com/30-things-facebook-skyrocket-business-new-year.html.